Andas

Andas is a concept line of aromatherapy products including oils and diffusers. The goal of these products is to get back to basics, helping the target market take fewer pills in their daily routine. Medieval Scandinavian runes related to each different product (water, fire, wind) are incorporated within the primary mark and the packaging in a call-out color and pattern.

 
Andas (Swedish for "breathe"), was chosen as the name to highlight both the Swedish design aesthetic and the idea of holistic healing, a core value of the brand. Each product features a different rune: wind, fire, and water. These runes together with the rune for earth are combined to create the brand logo mark. A soft blue-green was chosen as the brand color because it traditionally represents tranquility, a state the target hopes to find through the products.

 
The idea of these products is "getting back to basics", helping the target market take fewer pills in their daily routine. Medieval Swedish runes related to each different product are incorporated within the primary mark and the packaging in a call-out color and pattern.
 

 
Andas Candles.png
 

 
Andas Diffuser.png