San Jose Dynamo

San Jose has set a goal to be powered completely by renewable energy sources by 2022. The Dynamo name, common in Eastern European sports, references a type of electrical generators and San Jose’s commitment. A small hint of Eastern European style in the text pays homage to the origin of the name and Northern California’s own Eastern European communities and heritage. The teams colors of electric yellow and black play off the idea of a light emerging from darkness, a new bold vision for the future of not only a franchise but of a city.


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