Take the Crown
Take the Crown is an event during MLS All-Star Weekend at Centennial Olympic Park in Atlanta that takes fans on an experience through soccer-fied games like footy darts and mini foot golf. The marquee event during the day is a tennis soccer tourney where teams enter into a day-long competition. The name comes from the tourney, but also from the idea that soccer is coming for the crown of top American sport. A pattern of diagonal lines is based off of the line in the MLS shield, and appears in materials, including signs modeled after “two-stick” fan banners. At night, Men in Blazers will perform a live show in front of a crowd.